Our latest guest, Dr. Meghan Moran, researches how the tobacco industry uses persuasive messaging on youths and teens–and how public health policy makers can use that knowledge to implement prevention campaigns. She also uses her expertise in persuasive communication to analyze why people are swayed by anti-vaccine messaging, and that it is not for the reasons we typically consider! Meghan is an Assistant Professor in Health, Behavior and Society Department at Johns Hopkins School of Public Health.
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Links for this episode
- Meghan Moran Johns Hopkins Faculty Page
- Why are anti-vaccine messages so persuasive? APHA presentation link
- Op-Ed in Time Magazine by Meghan: “Anti-Vaxx Websites, We’re On To You”
- “Use of imagery and text that could convey reduced harm in American Spirit advertisements” By Meghan, 2016
- “What makes anti-vaccine websites persuasive? A content analysis of techniques used by anti-vaccine websites to engender anti-vaccine sentiment?” Original study by Meghan